Hire to Explode Your Revenues – Part 1

If you want to remodel your master bath, I’m sure there is a go-to person you have in mind.  That person has experience, loads of ideas, and can help you navigate the pitfalls of a particular project.  Within your agency, Marketing is an ongoing project.  And when the subject of marketing crosses my mind, Mike Stromsoe is at the top of the list.  I had the unique pleasure of meeting Mike in San Antonio at the annual IIAT show.  We pitched ideas back and forth about how to appeal to new clients while at the same time taking care of those clients that keep the lights on.  I’ve invited Mike to chat with us about the subject of Hiring.  Enjoy!

Hire slow and fire fast because if you hire the wrong person, your entire organization can quickly become infected and it will cost you truckloads of money.

When it comes to hiring, how many steps are in your hiring process?  Within these steps, how much involvement of your personal time does it take to exectue each of tese steps?  Who is involved in the process?  Let’s dig in.

Most winning entrepreneurs know that the people on their gifted team are the absolute key and the core to the success of any organization.  That’s why it’s critically important that each team member is pre-evaluated before they are allowed to work within any thriving organizational team.  Over the years and through much painful experience, we’ve created a hiring process that weeds out any prospects that do not bring forward the absolute best for our exceptional team.  It starts with a story, a quick, one-page story about the kind of person we’re looking for and it details the characteristics of that person that will fit the need of our team.  Below is an example of one of those stories, this is an ad I actually used when I had to replace my assistant:


The Very Best Executive Assistant

The President of Mega Insurance Agency, Mike Stromsoe is seeking a replacement for his executive assistant Susie Smith.  Susie has decided to become an entrepreneur with her husband Jim.  She will be greatly missed and difficult to replace but the show must go on.  Here are some of the characteristics these people possess:  Highly motivated, enthusiastic, very high energy, well-organized, solid administrative skills, technology oriented and computer literate with a do-it-now type attitude.  By the way, all of these are a must.  If you would like to hear a three to four minute overview of this position and what all it entails please dial our 24/7 Toll free information hotline at 1.888.xxx.xxxx ext. xxx.  Only those seriously committed to being a dedicated member of a fast-paced, team oriented, forward thinking culture need apply.

Solid Pay and Possible Benefits 

To Apply confidentially, call 1.888.xxx.xxxx ext. xxx right now.  If you qualify, this will be the best job you have ever had – our team guarantees it!

* All applications WILL remain strictly confidential

So where do you place the ad?  Currently, I immediately distribute the ad to two sources: 1) my own email list, every person.  You never know who knows who.  2)  Craigslist.  I have simply had good luck with Craigslist over the years, but you can place this ad virtually anywhere.

In the past versions of the above ad, I provided my name, address, phone, email address.  Today, I will normally only provide our toll-free hotline number and that’s it.  The amount of contact information provided by you dictates the response but reduces the quality of the candidates.  Stay tuned, I’ll explain why.

Return next Monday for Part2 – Article compliments of Mike Stromsoe, The Unstoppable Profit Producer, Creator of the Stromsoe Profit Producer System.

Here’s what other Agents say about UPP and the effect on their lives:

"You completely changed the direction of my business.  You are an inspiration with timely, real information.  You provide the tools and actually show us how to implement, execute and take action so money instantly fell to the bottom line, just like you promised.  No airy fairy, totally results driven."   – Kathleen McConnell, Roseville, CA

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